How sports clubs achieve a slam dunk in loyalty with data

The way we watch, engage, and interact with our favourite sports clubs is undergoing a seismic shift. Recent UK research suggests that data will now have a more important role in fan engagement than ever before. In this article, we take a closer look at what this means for sports clubs serious about future-proofing their strategy to attract and retain loyal fans.

Matchday may be the ‘pinnacle’ for sports fans, but for sports clubs, the real battleground is that period between...

Kendrick Lamar uses deepfakes in latest music video

American rapper Kendrick Lamar has made use of deepfakes for his latest music video.

Deepfakes use generative neural network architectures –  such as autoencoders or generative adversarial networks (GANs) – to manipulate or generate visual and audio content.

Lamar is widely considered one of the greatest rappers of all time. However, he’s regularly proved his creative mind isn’t limited to his rapping talent.

For his track ‘The Heart Part 5’,...

Study finds YouTube’s AI serves most of the content users regret viewing

A major crowdsourced study has found that YouTube’s AI is still recommending most of the videos that users regret viewing.

Mozilla launched a study using a crowdsourced army of volunteers that found, of the content the users regretted viewing, 71 percent were recommendations from YouTube’s AI.

https://twitter.com/mozilla/status/1412699327982669825

Over the years, concerns have been raised that YouTube’s algorithms have promoted videos that range from stupid...

AI is now creating sports for puny humans to play

A benevolent AI has begun creating some new sports for humans to keep their puny selves occupied with.

Most sports have been established for some time and ‘new’ ones are generally just similar but with some tweaked rules.

Design agency AKQA set out to create a truly new sport with help from an AI – meet, Speedgate.

Speedgate features six-player teams (take that, five-a-side lovers...) which compete on a field with three open-ended gates.

To...

AI hunts illegal password sharers of video services

Synamedia has developed an AI which can track down the many users who share video streaming passwords with friends and family.

The solution, Credentials Sharing Insight, helps to source missing income for services like Netflix, Amazon Prime, and Hulu.

Media research firm Magid claims 26% of millennials share passwords for video streaming services. Parks Associates, meanwhile, predicts that in 2021, $9.9 billion of pay-tv revenues and $1.2 billion of OTT revenues will be...