Customers are discovering brands and learning about products and services in new ways from traditional search to AI search, to AI agents and more, the discovery journey has completely changed, and brands need to adapt to the new paradigm.
Launched earlier this year, Yext Scout is an AI search and competitive intelligence agent that’s designed to boost brand visibility and uncover critical insights related to the new AI-driven search platforms, alongside ‘traditional’ searches as we know them.
Scout is part of Yext, the leading brand visibility platform. Scout provides performance benchmarks laid out against a brand’s local competitors, and creates smart recommendations that you can act on, in real-time.
Yext will be exploring the massive impact AI has had on search and user behaviours, and how Scout can inform marketing professionals, at a webinar, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms.’ It’s scheduled for Wednesday, 24 September at 1pm BST / 2pm CEST.
With AI now ever-present in digital interactions, platforms like ChatGPT, Gemini, Perplexity, and latterly, Grok, have huge influence over consumers’ discovery and interaction with brands.
Increasingly presented top-of-page, AI discoveries are replacing the traditional search engine results page with conversational answers that remove users’ need to sift through potentially unreliable results. Brands need guidance to understand how to optimise their content so it ranks optimally in these emerging channels.
Measurement of effectiveness is also new territory, putting many companies behind their better-informed, if not better-providing competitors. The Yext webinar on 24 September will help brand and marketing professionals improve visibility, track and tailor sentiment, and measure performance across social content, reviews, and local listings.
Join Yext for the exclusive session, ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,’ on Wednesday 24 September at 1pm BST / 2pm CEST.
