How sports clubs achieve a slam dunk in loyalty with data

The way we watch, engage, and interact with our favourite sports clubs is undergoing a seismic shift. Recent UK research suggests that data will now have a more important role in fan engagement than ever before. In this article, we take a closer look at what this means for sports clubs serious about future-proofing their strategy to attract and retain loyal fans.

Matchday may be the ‘pinnacle’ for sports fans, but for sports clubs, the real battleground is that period between...

Kendrick Lamar uses deepfakes in latest music video

American rapper Kendrick Lamar has made use of deepfakes for his latest music video.

Deepfakes use generative neural network architectures –  such as autoencoders or generative adversarial networks (GANs) – to manipulate or generate visual and audio content.

Lamar is widely considered one of the greatest rappers of all time. However, he’s regularly proved his creative mind isn’t limited to his rapping talent.

For his track ‘The Heart Part 5’,...

Data analytics’ centrality to F1 racing

Mercedes F1 Driver

To the fan or the casual onlooker, a Formula One race involves drivers, the car, and a pit crew. These are the visible teams that you see at the race.

Fans know there is a factory of high-end engineers who craft the cars that do battle on tracks globally, but there is another equally important and high-end team that is less visible – data.

The Bahrain Grand Prix, for example, demonstrated the power of data to win a race. In one of the closest and hardest-fought...

Rishabh Mehrotra, research lead, Spotify: Multi-stakeholder thinking with AI

AI & Big Data Expo Speaker

Streaming behemoth Spotify hosts more than seventy million songs and close to three million podcast titles on its platform.

Delivering this without artificial intelligence (AI) would be comparable to traversing the Amazon rainforest armed with nothing but a spoon.

To cut - or scoop - through this jungle of music, Spotify's research team deploy hundreds of machine learning models that improve the user experience, all the while trying to balance the needs of users and...

AR overtakes AI as the ‘most disruptive’ emerging technology

A new report from GlobalData finds that professionals now believe AR will disrupt their industry more than AI.

70 percent of the 2,341 respondents across 30 business sectors picked AR as disrupting their industry most out of a selection of seven emerging technologies: AI, cybersecurity, cloud computing, IoT, blockchain, and 5G.

Filipe Oliveira, Senior Analyst at GlobalData, commented: “This change in how people see AR will likely be long term, and not just a temporary...

Study finds YouTube’s AI serves most of the content users regret viewing

A major crowdsourced study has found that YouTube’s AI is still recommending most of the videos that users regret viewing.

Mozilla launched a study using a crowdsourced army of volunteers that found, of the content the users regretted viewing, 71 percent were recommendations from YouTube’s AI.

https://twitter.com/mozilla/status/1412699327982669825

Over the years, concerns have been raised that YouTube’s algorithms have promoted videos that range from stupid...

From fantasy to reality: Misunderstanding the impact of AI

The prominence of artificial intelligence (AI) has significantly grown in pop culture and science fiction over the years. It has speculated on how AI can change people’s lives, the places we live and our day-to-day activities. However, despite the increase of AI in popular films such as I, Robot, Star Trek and WALL-E, it’s continued depiction and futuristic tendencies throughout the years have altered individual perceptions about the true meaning of AI and how it is already playing a...

AI enables Star Trek: Voyager to be remastered in 4K

AI is helping to overcome difficulties with older filming techniques and enabling Star Trek: Voyager to be remastered in 4K.

Older shows like Voyager shot their effects during filming rather than adding them digitally after the fact. Remastering these scenes in a higher resolution is incredibly difficult, to say the least.

Star Trek fan Billy Reichard has employed AI to do the painstaking work that upgrades the image quality as much as possible. For some idea of how long...

AI is now creating sports for puny humans to play

A benevolent AI has begun creating some new sports for humans to keep their puny selves occupied with.

Most sports have been established for some time and ‘new’ ones are generally just similar but with some tweaked rules.

Design agency AKQA set out to create a truly new sport with help from an AI – meet, Speedgate.

Speedgate features six-player teams (take that, five-a-side lovers...) which compete on a field with three open-ended gates.

To...

AI hunts illegal password sharers of video services

Synamedia has developed an AI which can track down the many users who share video streaming passwords with friends and family.

The solution, Credentials Sharing Insight, helps to source missing income for services like Netflix, Amazon Prime, and Hulu.

Media research firm Magid claims 26% of millennials share passwords for video streaming services. Parks Associates, meanwhile, predicts that in 2021, $9.9 billion of pay-tv revenues and $1.2 billion of OTT revenues will be...