Omdia: The chatbot market will remain healthily diverse

Ryan Daws is a senior editor at TechForge Media, with a seasoned background spanning over a decade in tech journalism. His expertise lies in identifying the latest technological trends, dissecting complex topics, and weaving compelling narratives around the most cutting-edge developments. His articles and interviews with leading industry figures have gained him recognition as a key influencer by organisations such as Onalytica. Publications under his stewardship have since gained recognition from leading analyst houses like Forrester for their performance. Find him on X (@gadget_ry) or Mastodon (

Omdia analysts have assessed that the chatbot market will remain “served by a robust, diverse ecosystem of vendors”.

The report highlights that it’s contrary to the assessment of vendor assessments and traditional technology market trends.

Mark Beccue, Principal Analyst at Omdia, commented:

“There are several reasons for a robust chatbot solutions market.

One, there is persistent market demand for solutions which address a broad spectrum of complexity, from pro developer Do It Yourself (DIY) tools and no code SaaS to bespoke end-to-end solutions.

Two, it’s likely there will be new market disruptors because of evolving technology, particularly the potential emergence of affordable NLU and training from open-source Large Language Models (LLM).

Three, the total addressable market is very large and very complex, led by broad market drivers for CX and workflow automation. The market opportunity is nowhere near saturated or commoditised, leaving the door open for a variety of vendors to succeed and prosper.”

Enterprise spending on chatbots and virtual digital assistants (VDAs) is set to continue growing at a healthy pace through 2026:

Omdia claims that increasing demand for chatbots in more complex roles, growing importance of Business Process Outsourcers (BPOs) in the ecosystem, and the legitimacy of the use of chatbots in messaging channels are driving their upwards trajectory.

(Photo by Jason Leung on Unsplash)

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