UK-based Newsroom AI has unveiled a new platform for news publishers to aid them in providing a faster and personalised user experience, similar to Facebook newsfeeds.
The platform works by effectively decoupling content management systems from the user-facing experience. It works by adopting algorithmic delivery models, and using machine learning and natural language processing to gain insights on a user’s content history, geo-location, time of day or expressed interests, to offer unique content experiences to each user, thus addressing user’s increasing demand for content diversity.
Newsroom AI has been testing the technology for more than 10 months with a range of digital publishers, resulting in up to 400% increases in time spent on site and up to six times increase on average revenue per user. The platform has a built-in exchange module that enables editorial teams to immediately trade content with like-minded publishers. It also offers rich functionality such as swiping between sections, articles or the instant loading article pages, features synonymous with mobile apps.
Mihai Fanache, founder, and CEO at Newsroom AI, said: “We help publishers save resources on covering topics that are not within their newsroom’s area of expertise – such as local news and stock markets, or become a distribution platform for independent reporters or specialised bloggers, with one simple RSS integration.”
Publishers would be able to accelerate their product development cycles from months to just within 48 hours with the help of this platform, the company added.