Marketing

ConversionPoint Technologies raises $2 million in funding for AI-enabled eCommerce

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ConversionPoint Technologies, an AI-enabled eCommerce platform, has closed $2 million (£1.53m) in funding with private investors with the aim of expanding its sales and marketing capabilities.

The firm, alongside strategic moves and acquisitions, is also planning to use the money to add several software and system developers to support the completion of its new customer facing portal and expand its capabilities around enterprise managed services.

Robert Tallack, CEO of ConversionPoint Technologies, said: “ConversionPoint Technologies delivers that elusive ‘how’ that keeps e-Commerce marketers awake at night. That is, how do I get shoppers to see my product? How do I increase conversions? How do I keep buyers coming back? This financing will support the development of some amazing new key elements for our platform that will make it an even more powerful and comprehensive e-Commerce B2B solution that delivers the ‘how’ for brands, agencies and companies worldwide.”

AI was also the topic of discussion at the recently held IP EXPO Europe in London. Commenting on the opening of IP EXPO Europe 2017, Bradley Maule-ffinch, EMEA Portfolio Director at IP EXPO event series said: “AI and machine learning are becoming the norm for organisations striving to extract value from the growing quantities of data available in the modern world. Our speakers and exhibitors at IP EXPO Europe today have addressed key questions around AI, from its impact on society, to practical, legal and ethical questions about how to apply the technology now. We’re looking forward to seeing this conversation develop further tomorrow.”

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